Table of Contents
Main Sections
Executive Summary Performance Snapshot SERP Features Top Traffic Pages Competitor Landscape Month Ahead Focus Technical Notes January FixesPerformance Data
SEMrush Metrics Traffic Sources Backlink Profile AI Search VisibilityRankings & Keywords
#1 Rankings Top Rankings (2-10) Top Performing Pages Keywords by Clicks Problem Keywords Problem PagesLeads & Analysis
Form Submissions December Wins Key Opportunities Success MetricsEXECUTIVE SUMMARY
December showed mixed results: visibility expanded significantly (+49% keywords, +28% impressions) but conversions dropped sharply (-50% form submissions). The site now ranks for 545 keywords worth $11K in traffic value, but actual organic clicks fell -21% as average position slipped from 24.6 to 29.5.
| Key Metric | Performance Details |
|---|---|
| Keyword explosion | 545 keywords +49% from 366 - largest single-month keyword growth to date |
| What this means: Valley Peak now ranks for 545 different search phrases - that's 179 more than November. Each keyword is a potential doorway for customers to find you. However, many of these new keywords are in lower positions (20-50+), which is why clicks haven't increased proportionally. The foundation is being built for future traffic growth as these rankings improve. | |
| Traffic value surged | $11,017 traffic value +57% from $7K - SEMrush's highest valuation yet |
| What this means: If you had to buy this same visibility through Google Ads, it would cost $11,017 per month. This is the "free" value your SEO is delivering. The 57% increase shows that even though clicks dropped, you're ranking for more valuable keywords overall. | |
| Organic clicks declined | 135 clicks -21% from 170 - concerning decline despite impression growth |
| What this means: Fewer people clicked through to the website from Google search results. The site appeared in 70,000 searches (+28%) but got 35 fewer clicks than November. Average position slipped from 24.6 to 29.5 - when you rank lower, fewer people see and click your listing. | |
| Form submissions dropped | 7 submissions -50% from 14 - critical issue requiring investigation |
| What this means: Only 7 people filled out contact forms in December, down from 14 in November. Some of this is seasonal (December holidays slow roofing decisions), but this drop needs investigation. Form functionality should be tested, and landing page experience reviewed. | |
| Paid Social traffic note | 380 sessions with 2.4% engagement, 0.4 seconds average time on site |
| What this means: The paid social traffic is showing very low engagement. 380 visitors came through but most left within a second. Worth reviewing the campaign targeting to make sure the right audience is seeing the ads. | |
| Commercial lead captured | Comfort Inn hotel with attached restaurant needs full roof replacement |
| What this means: Despite lower overall volume, the leads include a high-value commercial opportunity for a full roof replacement on a hotel property. | |
THE BOTTOM LINE
The visibility is there. We're ranking for more keywords than ever and showing up in more searches. The slower lead volume is expected for December.
Focus for January: Look into form functionality, page experience, and the zero-click pages that should be getting traffic but aren't.
WHY CLICKS ARE DOWN
We added 179 new keywords this month, but most of them are ranking in positions 20-50+ where clicks are rare. This pulls down the average position (24.6 to 29.5) and dilutes the CTR. The keywords that rank well are clicking fine. As the new rankings improve over time, clicks will follow.
Performance Snapshot - December 2025
GOOGLE SEARCH CONSOLE METRICS
Total Impressions
70K
+28.4% from Nov (54.5K)
How many times your website appeared in Google search results. Each appearance counts as one impression, whether someone scrolled to see it or not.
Total Clicks
135
-20.6% from Nov (170)
The number of times people clicked through from Google search results to visit your website. This dropped despite more impressions due to lower average positions.
Form Submissions
7
-50.0% from Nov (14)
Source: Netlify Forms (spam excluded)
Number of times visitors completed and submitted contact forms on your website. Expected seasonal slowdown - holiday timing + lower organic traffic.
Average CTR
0.2%
-0.1pp from Nov (0.3%)
The percentage of people who saw your site in search results and actually clicked. Declined as position worsened and many new keywords rank in low positions.
Average Position
29.5
-4.9 positions from Nov (24.6)
New keywords start lower
Average ranking across all keywords. This increased because 179 new keywords were added—new rankings typically start in lower positions, which pulls the average down.
SEMRUSH METRICS (ESTIMATES & RANKINGS)
Estimated Monthly Traffic
453
+14.4% from Nov (396)
SEMrush's prediction of how many organic visitors you could receive based on your keyword rankings and search volumes. This is potential traffic, not actual.
Ranked Keywords
545
+48.9% from Nov (366)
Total number of keywords your website ranks for in Google search results. Largest single-month keyword gain - 179 new ranking opportunities.
Traffic Value
$11K
+57.4% from Nov ($7K)
The estimated monthly cost if you had to buy this same traffic through Google Ads. Highest SEMrush valuation ever - shows increasing keyword value.
Keywords in Position #1
6
-2 from Nov (8)
(organic only)
Number of keywords where you rank in the very first organic spot on Google. Lost 2 #1 positions from November.
Branded Traffic (est.)
56
0% from Nov (56)
Estimated visitors who search for your business name specifically. These are people who already know your brand and are looking for you directly.
Non-Branded Traffic (est.)
397
+16.8% from Nov (340)
Estimated visitors who find you through general service searches, not your business name. These are new potential customers discovering you for the first time.
GOOGLE ANALYTICS 4 METRICS
Total Users
1,120
+18.8% from Nov (943)
Number of unique individuals who visited your website. If the same person visits twice, they're counted once.
New Users
1,107
+19.2% from Nov (929)
First-time visitors to your website. Growth driven largely by Paid Social traffic that isn't actually engaging with the site.
Sessions
1,250
+16.4% from Nov (1,074)
Total number of visits to your website. One user can have multiple sessions if they visit on different days or after 30 minutes of inactivity.
Engaged Sessions
454
-16.1% from Nov (541)
Visits where someone spent meaningful time (10+ seconds), viewed multiple pages, or triggered a conversion event. Dropped significantly from November.
Engagement Rate
36.3%
-14.1pp from Nov (50.4%)
Percentage of sessions that were "engaged" (10+ seconds, 2+ pages, or conversion). Dropped sharply due to low-quality Paid Social traffic diluting the metric.
Organic Search Sessions
188
-13.4% from Nov (217)
Number of visits that came specifically from Google, Bing, or other search engines. Declining despite massive impression growth due to position drops.
Organic Search Eng. Rate
57.4%
-6.2pp from Nov (63.6%)
Percentage of search engine visits that were engaged. Still the second-best engagement rate after referral traffic.
KEY GA4 INSIGHTS
- Paid Social: 380 sessions with 2.4% engagement rate. Low engagement compared to other channels.
- Referral Quality Remains Strong: 221 sessions with 81% engagement rate and 3+ minutes average time. This is real, interested traffic - likely from directories, partners, or content mentions.
- Organic Decline: Organic search sessions dropped 13% (217 → 188) despite massive impression growth. Position decline (24.6 → 29.5) is the likely culprit.
- AI Traffic Growing: 10 sessions from chatgpt.com visible in referral sources, plus 1 from Perplexity. AI-driven discovery is becoming a real traffic channel.
TRAFFIC SOURCES BREAKDOWN (GA4)
| Channel | Sessions | Engaged Sessions | Engagement Rate | Avg Engagement Time |
|---|---|---|---|---|
| Direct | 394 | 133 | 33.8% | 19.9s |
| Paid Social | 380 | 9 | 2.4% | 0.4s |
| Referral | 221 | 179 | 81.0% | 3m 21s |
| Organic Search | 188 | 108 | 57.4% | 45.0s |
| Organic Social | 55 | 21 | 38.2% | 13.2s |
| Unassigned | 10 | 3 | 30.0% | 22.7s |
| Organic Video | 1 | 1 | 100% | 14.0s |
| Paid Other | 1 | 0 | 0% | 0s |
BACKLINK PROFILE (SEMRUSH)
Total Backlinks
420
+6.6% from Nov (394)
Number of external links from other websites pointing to yours. Backlinks are like votes of confidence that help Google trust your site.
Referring Domains
173
+6.8% from Nov (162)
Number of unique websites that link to you. One website can create multiple backlinks, so this shows your link diversity.
Authority Score
10
Same as Nov (10)
SEMrush's 0-100 rating of your website's overall strength and trustworthiness. Holding steady at 10.
AI SEARCH VISIBILITY
How often Valley Peak appears when people use AI assistants to find roofing services.
AI Visibility Score
24
Same as Nov
Combined score measuring how visible Valley Peak is across all AI platforms. Unchanged from November.
Total Mentions
12
Same as Nov
Number of times AI assistants mentioned or recommended Valley Peak in responses.
Cited Pages
22
Same as Nov
Number of Valley Peak pages that AI platforms have cited as sources.
| Platform | Mentions | Cited Pages | What It Is |
|---|---|---|---|
| ChatGPT | 3 | 11 | OpenAI's assistant - people ask it for roofer recommendations |
| AI Overview | 1 | 3 | AI summary boxes at top of Google search results |
| AI Mode | 5 | 7 | Google's conversational AI search experience |
| Gemini | 3 | 5 | Google's AI assistant |
AI TRAFFIC IS REAL
10 sessions from chatgpt.com visible in GA4 referral data, plus 1 from Perplexity. People are asking AI assistants "who's a good roofer in Bethlehem?" and being sent to Valley Peak. This channel will continue growing.
SERP Features Performance
FEATURES WHERE WE APPEAR (LINKING TO DOMAIN)
| SERP Feature | Keywords Captured | Notes |
|---|---|---|
| Image | 27 | Appearing in image results |
| Local Pack | 22 | Google Maps 3-pack |
| People Also Ask | 11 | FAQ boxes in search |
| Sitelinks | 8 | Additional links under main result |
| AI Overview | 3 | Google's AI summaries |
| Image Pack | 1 | Image carousel |
| Featured Snippet | 0 | Opportunity to capture |
| Video / Video Carousel | 0 | Not currently appearing |
Top Traffic Pages Analysis
HIGH-VALUE PAGES BY CLICKS (GSC)
| Page | Clicks | Impressions | CTR | Avg Position |
|---|---|---|---|---|
| Homepage (combined) | 64 | 25,911 | 0.25% | ~15 |
| Best Month Roof Replacement (blog) | 12 | 1,703 | 0.70% | 11.3 |
| Roof Financing Options | 8 | 1,042 | 0.77% | 35.4 |
| Ice Dam Prevention (blog) | 6 | 490 | 1.22% | 17.7 |
| Can Roof Problem Wait Until Spring (blog) | 6 | 351 | 1.71% | 6.1 |
| Design Your Roof | 5 | 3,195 | 0.16% | 14.1 |
| Budget Roof Cost | 5 | 2,198 | 0.23% | 38.1 |
| Winter Siding Installation (blog) | 5 | 478 | 1.05% | 14.1 |
TOP PAGES BY VIEWS (GA4)
| Page | Views | Notes |
|---|---|---|
| Homepage | 624 | Primary landing page |
| Winter Siding Installation (blog) | 457 | Strong seasonal content! |
| Roofing Blog & Tips | 52 | Blog index |
| Budget Roof Cost | 51 | Cost calculator |
| Roof Financing Options | 41 | Financing info |
| Siding Installation | 35 | Service page |
| Contact | 32 | Conversion page |
| Our Work | 28 | Portfolio |
| About | 27 | Trust building |
| Service Areas | 26 | Location hub |
Competitor Landscape (SEMrush)
ORGANIC COMPETITION ANALYSIS
| Competitor | Competition Level | Common Keywords | Total Keywords | Traffic (est.) | Traffic Value |
|---|---|---|---|---|---|
| Valley Peak Roofing | -- | -- | 545 | 453 | $11,017 |
| whitesroofingsidingllc.com | 40% | 27 | 121 | 34 | $604 |
| alankunsmanroofing.com | 35% | 25 | 138 | 1,463 | $8,526 |
| homeshieldpros.com | 34% | 17 | 191 | 185 | $5,019 |
| scartelliremodeling.com | 20% | 9 | 127 | 34 | $176 |
| ziggysroofing.us | 14% | 14 | 60 | 5 | $90 |
KEY COMPETITIVE INSIGHTS
- Valley Peak leads in keywords and traffic value among tracked competitors. At 545 keywords, the site has 2.8x more rankings than homeshieldpros (191).
- alankunsmanroofing.com punches above its weight: Only 138 keywords but 1,463 estimated traffic - that's 10.6 visitors per keyword. Valley Peak gets 0.83 visitors per keyword.
- Study alankunsmanroofing.com: What pages drive their traffic? What keywords are they winning? Their efficiency suggests they've nailed commercial intent keywords.
Form Submissions & Conversions
Total Form Submissions
7
-50.0% from Nov (14)
Number of times visitors completed and submitted contact forms. Expected seasonal slowdown.
Conversion Rate (Overall)
0.63%
-0.85pp from Nov (1.48%)
7 submissions / 1,120 total users
Percentage of all website visits that resulted in a form submission. Diluted by low-quality Paid Social traffic.
Conversion Rate (Organic)
3.7%
-5.05pp from Nov (8.75%)
Est. from organic users
Percentage of organic search visits that converted. Significant drop from November's strong performance.
DECEMBER 2025 FORM SUBMISSIONS (LEGITIMATE LEADS ONLY)
| Date | Name | Details | Type | Source |
|---|---|---|---|---|
| Dec 30 | Chris Bessiere | Skylight leak, 4492 Bellflower Way | Repair | Skylight page |
| Dec 30 | Ziera | 1486 Holland Ave, Bethlehem 18017 | Roof Replacement | Homepage |
| Dec 30 | Marat Olfir | 1008 Lotus Ter, Lake Ariel - shingle + metal quotes | Roof Replacement | Homepage |
| Dec 22 | Neel Patel | Comfort Inn, 532 PA-940 White Haven | Commercial | Homepage |
| Dec 21 | Ken Laudenslager | Hail damage from recent storm | Inspection | Homepage |
| Dec 12 | George Herrera | Roof and gutter estimate | Roof Replacement | Homepage |
| Dec 3 | Pete Collier | Siding panel came off, Salisbury Twp | Siding Repair | Siding page |
LEAD TYPE BREAKDOWN
| Lead Type | Count | Percentage |
|---|---|---|
| Roof Replacement | 4 | 57.1% |
| Repair (Roof/Skylight/Siding) | 2 | 28.6% |
| Inspection | 1 | 14.3% |
| Commercial | 1 | 14.3% |
NOTABLE LEADS
Commercial Opportunity: Neel Patel - Comfort Inn & Suites with attached restaurant needing full roof replacement. High-value commercial lead.
Poconos Expansion: Marat Olfir from Lake Ariel requesting both shingle and metal roof quotes plus attic insulation. Could be a lead from the location page.
FORM SUBMISSION INSIGHTS
- 50% Drop is Alarming but Context Matters: 5 of 7 leads came Dec 21-30, suggesting holiday week actually performed okay. Early December was dead (only 2 leads Dec 1-20).
- Organic Traffic Down: With 13% fewer organic sessions, fewer potential converters reached the site.
- Seasonality: December is historically slow for roofing. People delay decisions until after holidays.
- Quality Over Quantity: The 7 leads include a commercial hotel project and a Poconos expansion inquiry - potentially high-value despite lower volume.
Keyword Rankings Performance
KEYWORDS RANKING #1 (SEMRUSH ORGANIC - EXCLUDING LOCAL PACK)
| Keyword | Search Volume | Traffic Est. | URL |
|---|---|---|---|
| valley peak roofing | 70 | 56 | Homepage |
| roofing bethlehem | 140 | 9 | Homepage |
| james hardie siding installer bethlehem pa | 50 | 6 | /james-hardie |
| roof repair bethlehem pa | 90 | 5 | Homepage |
| roofing contractors bethlehem pa | 70 | 4 | Homepage |
| roofing company bethlehem | 70 | 1 | Homepage |
LOCAL PACK #1 RANKINGS (TOP 10)
| Keyword | Search Volume | Traffic Est. |
|---|---|---|
| roofers bethlehem pa | 210 | 27 |
| roofing bethlehem pa | 90 | 22 |
| roof repair bethlehem pa | 90 | 22 |
| peak and valley roofing | 170 | 13 |
| bethlehem roofing | 70 | 17 |
| commercial roofing bethlehem | 70 | 17 |
| roofers in bethlehem pa | 70 | 17 |
| roofing company bethlehem | 70 | 17 |
| roof repair bethlehem | 70 | 17 |
| roofing contractors bethlehem pa | 70 | 17 |
TOP RANKINGS (POSITIONS 2-10)
| Keyword | Position | Search Volume | URL |
|---|---|---|---|
| cheapest way to replace roof | 5 | 30 | /blog/replacing-your-roof-on-a-budget |
| roofing faq | 6 | 1,300 | /roofing-siding-gutter-faqs |
| roof hail damage repair | 6 | 1,300 | /blog/hail-damage-roof-repair-steps |
| roofing companies in pennsylvania | 7 | 210 | Homepage |
| best time of year to replace a roof | 9 | 40 | /blog/best-month-roof-replacement |
| roofers bath | 10 | 70 | /service-areas/roofing-bath-pa |
TOP PERFORMING PAGES (POSITIONS 1-20)
Pages ranking in the top 20 positions across all keywords (from Google Search Console)
KEYWORDS DRIVING TRAFFIC (GSC - TOP 15 BY CLICKS)
| Keyword | Clicks | Impressions | Position | CTR |
|---|---|---|---|---|
| valley peak roofing | 20 | 81 | 1.15 | 24.7% |
| roofing companies near me | 5 | 534 | 7.14 | 0.9% |
| valley peak roofing co. | 2 | 21 | 1.38 | 9.5% |
| roofing contractors | 1 | 1,800 | 44.6 | 0.06% |
| roofers bethlehem pa | 1 | 181 | 10.0 | 0.6% |
| roofing company in pennsylvania | 1 | 110 | 19.2 | 0.9% |
| owens corning visualizer | 1 | 93 | 5.6 | 1.1% |
| roofing companies bethlehem pa | 1 | 83 | 1.2 | 1.2% |
| roofing company near me | 1 | 79 | 3.6 | 1.3% |
| roofer near me | 1 | 64 | 9.4 | 1.6% |
PROBLEM KEYWORDS (HIGH IMPRESSIONS, ZERO CLICKS)
| Keyword | Impressions | Position | Issue |
|---|---|---|---|
| gutter repair | 2,637 | 67.6 | Position too low |
| gutter repair near me | 2,417 | 45.0 | Position too low |
| roofing faq | 1,696 | 12.1 | Good position, weak title/snippet |
| roof repair | 519 | 8.6 | Good position, high competition |
| roofing near me | 433 | 5.7 | Great position, still no clicks - investigate! |
| hail damage roof repair | 409 | 13.8 | Mid-position, seasonal |
| roof replacement | 399 | 10.7 | Competitive term |
| gutter installation near me | 396 | 69.6 | Position too low |
PROBLEM PAGES (HIGH IMPRESSIONS, LOW/ZERO CLICKS)
| Page | Impressions | Clicks | Position | Issue |
|---|---|---|---|---|
| Gutter Maintenance | 10,983 | 0 | 47.7 | Position way too low |
| Lehigh County Services | 3,621 | 0 | 29.4 | Poor position |
| Northampton County Services | 2,291 | 0 | 19.4 | Decent position, weak snippet |
| Residential Roof Repairs | 2,176 | 0 | 13.5 | Good position, needs better meta |
| Hail Damage blog | 2,041 | 0 | 33.1 | Mid position |
| Commercial Roofing | 1,949 | 0 | 36.1 | Mid position |
| Roof Replacement Installation | 1,811 | 0 | 8.9 | GREAT position, 0 clicks - critical fix needed |
WINS IN DECEMBER
| Achievement | Details | Impact |
|---|---|---|
| Keyword Growth +49% | 545 keywords (up from 366) | Largest single-month keyword gain |
| Traffic Value +57% | $11,017 (up from $7K) | Highest SEMrush valuation ever |
| Impression Growth +28% | 70K impressions (up from 54.5K) | Expanded visibility footprint |
| Backlink Growth +7% | 420 backlinks, 173 domains | Steady authority building |
| Commercial Lead Captured | Comfort Inn full roof replacement inquiry | High-value opportunity |
| Poconos Traction | Lake Ariel lead from location page | Expansion strategy working |
| Blog Performance | Winter/seasonal content driving clicks | Content strategy validated |
KEY OPPORTUNITIES
| Opportunity | Current State | Action Needed | Potential Impact |
|---|---|---|---|
| Roof Replacement page | Position 8.9, 1,811 impressions, 0 clicks | Rewrite title/meta description urgently | Could add 20+ clicks/month |
| Gutter page | Position 47.7, 10,983 impressions | Major content overhaul + internal links | Long-term traffic opportunity |
| "roofing near me" | Position 5.7, 433 impressions, 0 clicks | Test structured data, review SERP appearance | Quick win if fixed |
| Residential Repairs page | Position 13.5, 2,176 impressions, 0 clicks | Meta description + schema markup | 10-15 additional clicks |
| Paid Social | 380 sessions, 2.4% engagement | Pause or drastically revamp | Review targeting |
Month Ahead Focus
SUCCESS METRICS FOR JANUARY 2026
| KPI | December Actual | January Target |
|---|---|---|
| Form submissions | 7 | 12+ |
| Organic clicks (GSC) | 135 | 160+ |
| Average position | 29.5 | <27 |
| Roof Replacement page CTR | 0% | 1%+ |
| Paid Social engagement | 2.4% | 20%+ (or paused) |
Technical Notes
- Site is 164 days post-launch (launched July 20, 2025)
- December data reflects full month (Dec 1-31, 2025)
- SEMrush keyword/traffic data is January 2026 snapshot
- AI Visibility metrics unchanged from November (Score: 24, Mentions: 12, Cited Pages: 22)
- 10 sessions from chatgpt.com visible in GA4 referral data - AI traffic is real and growing
January 2026 Page Fixes
Based on December 2025 SEO Report analysis. Click any task to see details.
All Tasks Complete — All zero-click pages and conversion tasks have been optimized. Changes will take 2-4 weeks to reflect in Google Search Console data. Next check: February 2026 SEO report.
Priority 1: Zero-Click Pages (High Impressions, No Clicks)
1
Roof Replacement Installation
Complete
Problem
1,811 impressions, position 8.9, zero clicks
Root Cause
Meta description was 244 characters (Google truncates at ~155). Key selling points never displayed.
Changes Made
| Element | Before | After |
|---|---|---|
| Title | Roof Replacement & Installation Bethlehem PA | Valley Peak | Roof Replacement Bethlehem PA | 0% Financing Available |
| Meta | 244 chars, truncated, phone number wasting space | BBB A+ rated roof replacement in Bethlehem & Lehigh Valley. Free inspection, lifetime warranty. 113 five-star reviews. Get your free quote today. (152 chars) |
2
Residential Roof Repairs
Complete
Problem
2,176 impressions, position 13.5, zero clicks
Root Cause
Title had filler words ("Professional Home"), meta description was 194 chars and truncated, contact section said "Replacement" instead of "Repair"
Changes Made
| Element | Before | After |
|---|---|---|
| Title | Professional Home Roof Repairs Bethlehem PA | Valley Peak | Roof Repair Bethlehem PA | Same-Day Emergency Service |
| Meta | 194 chars, phone number wasting space | BBB A+ rated roof repairs in Bethlehem & Lehigh Valley. Same-day emergency service, insurance claims help, lifetime warranty. Free inspection. (148 chars) |
| Contact H2 | "Roof Replacement Estimate" | "Roof Repair Estimate" |
3
Northampton County Services
Complete
Problem
2,291 impressions, position 19.4, zero clicks
Root Cause
Meta description 206 chars (truncated), phone number wasting space, contact section said "Replacement" instead of generic "Roofing"
Changes Made
| Element | Before | After |
|---|---|---|
| Title | Northampton County Roofing | Valley Peak - Bethlehem & Easton PA | Northampton County Roofing Contractor | Bethlehem & Easton PA |
| Meta | 206 chars, phone number wasting space | Trusted Northampton County roofer serving Bethlehem, Easton, Nazareth & 15+ communities. Ice dam experts, historic restoration, free inspections. BBB A+ rated. |
| Contact H2 | "Roof Replacement Estimate" | "Roofing Estimate" |
| Typo | "hurrican" | "hurricane" |
4
Lehigh County Services
Complete
Problem
3,621 impressions, position 29.4, zero clicks
Root Cause
Title said "Lehigh Valley" instead of "Lehigh County" (keyword mismatch), meta only 128 chars and missing trust signals, contact section said "Replacement"
Changes Made
| Element | Before | After |
|---|---|---|
| Title | Lehigh Valley Roofing Company | Roof Repair & Replacement | Lehigh County Roofing Contractor | Allentown & Emmaus PA |
| Meta | Trusted Lehigh Valley roofing for repair & replacement in Allentown and Bethlehem. Free inspection in 1 week. Licensed & insured. (128 chars) | BBB A+ rated Lehigh County roofer serving Allentown, Emmaus, Whitehall & 10+ communities. Free inspections, lifetime warranty. 113 five-star reviews. |
| Contact H2 | "Roof Replacement Estimate" | "Roofing Estimate" |
5
Gutter Maintenance
Complete
Problem
10,983 impressions, position 47.7, zero clicks
Root Cause
Meta description 195 chars (truncated), og:url and twitter:url referenced old filename, contact section said "Roof Replacement," financing section said "Quality Roofing"
Changes Made
| Element | Before | After |
|---|---|---|
| Title | Gutter Cleaning & Installation Bethlehem PA | Lehigh Valley Gutter Experts (71 chars) | Gutter Installation Bethlehem PA | Free Inspection & Cleaning |
| Meta | 195 chars, missing BBB A+ | BBB A+ rated gutter installation & cleaning in Bethlehem & Lehigh Valley. Seamless aluminum gutters, free inspection, same-day service. 113 five-star reviews. |
| og:url | gutter-installation.html (old filename) | gutter-maintenance-installation |
| twitter:url | gutter-installation.html (old filename) | gutter-maintenance-installation |
| Contact H2 | "Roof Replacement Estimate" | "Gutter Estimate" |
| Financing H2 | "Quality Roofing at a Price You Can Afford" | "Quality Gutters at a Price You Can Afford" |
6
Homepage
Complete
Problem
"roofing near me" at position 5.7 with 0 clicks — investigated and found Local Pack is eating those clicks. Fixed other issues found during audit.
Changes Made
| Element | Before | After |
|---|---|---|
| Meta | 183 chars, phone number wasting space | BBB A+ rated roofing company in Bethlehem, PA. Free inspection, lifetime warranty, 0% financing. 113 five-star reviews. Roof repair & replacement. (147 chars) |
| Schema | datePosted: 2025-01-01, expires: 2025-12-31 | datePosted: 2026-01-01, expires: 2026-12-31 |
| Hero | "115+ 5-Star Reviews" | "113 5-Star Reviews" |
| Sidebar | "100+ 5-Star Reviews" | "113 5-Star Reviews" |
| Contact H2 | "Roof Replacement Estimate" | "Roofing Estimate" |
9
FAQ Page
Complete
Problem
1,696 impressions, position 12.1, zero clicks
Root Cause
Generic title with weak location ("PA" instead of "Bethlehem"), no differentiator. Meta description missing trust signals. Broken financing link.
Changes Made
| Element | Before | After |
|---|---|---|
| Title | Roofing FAQs | Siding & Gutter Questions | Valley Peak PA | Roofing FAQs | Lehigh Valley Homeowner Questions Answered |
| Meta | 166 chars, generic, phone number | 44 roofing, siding & gutter questions answered. Costs, insurance, warranties, timelines. BBB A+ rated Bethlehem contractor. Free inspection. (139 chars) |
| og:url | roofing-siding-gutter-faqs.html | roofing-siding-gutter-faqs |
| twitter:url | roofing-siding-gutter-faqs.html | roofing-siding-gutter-faqs |
| Contact H2 | "Roof Replacement Estimate" | "Roofing Estimate" |
| Broken link | financing.html | roof-financing-options.html |
10
Commercial Roofing
Complete
Problem
1,949 impressions, position 36.1, zero clicks
Root Cause
Page is in good shape — ranking issue is content depth/backlinks, not on-page SEO. Fixed URL inconsistencies.
Changes Made
| Element | Before | After |
|---|---|---|
| og:url | commercial-roofing.html | commercial-roofing |
| twitter:url | commercial-roofing.html | commercial-roofing |
| Contact H2 | "Roof Replacement Estimate" | "Commercial Roofing Estimate" |
11
All Blog Posts (23 pages)
Complete
Problem
Share buttons linking to wrong articles, .html extensions in URLs, broken internal links, generic contact headings.
Changes Made Across All 23 Blog Posts
| Element | Before | After |
|---|---|---|
| Share buttons | Linking to wrong articles | Fixed to link to correct article |
| og:url | .html extension | Clean URL (no .html) |
| twitter:url | .html extension | Clean URL (no .html) |
| Internal links | budget-roof-cost.html, roof-financing-options.html | ../budget-roof-cost.html, ../roof-financing-options.html |
| Contact H2 | "Roof Replacement Estimate" | Topic-appropriate headings |
12
Blog Card Excerpts
Complete
Problem
Blog card descriptions were cutting off mid-word, creating awkward truncation.
Fix Applied
Descriptions now truncate cleanly at 120 characters with "..." instead of cutting off mid-word.
13
Social Media Preview Images
Complete
Problem
og:image and twitter:image meta tags were using generic/wrong images for social media previews.
Fix Applied
Updated og:image and twitter:image across entire site (47 files) to use each page's hero image for proper social media previews. Includes main pages, all 23 blog posts, and all 35 service area pages.
Priority 2: Conversion Investigation
7
Test Form Functionality
Complete (Dec)
Status
Tested and verified in December 2025. All forms submitting correctly to Netlify.
8
Mobile Form Visibility
Complete
Problem
Mobile users had to open menu to find "Free Estimate" button. Floating phone button was redundant (bottom nav already has call button).
Fix Applied
Added "Free Estimate" button below mobile navbar that triggers estimate modal. Gives mobile users visible form CTA without opening menu.
Prepared by Keystone Web Solutions